Tinker Hatfield Launches an NFT Project (UPDATED)
That's right - the legendary Nike and Jordan designer Tinker Hatfield is entering the NFT world!
Oregon, in partnership with Tinker, are launching an NFT platform called “Ducks of a Feather”, kicking off with the “Flying Formation” collection. The first collection includes 120 digital art pieces (based on the Oregon Duck mascot) by Nike executive and Oregon alum Tinker Hatfield. This project is the latest effort from the recently launched Division Street, an initiative to help student-athletes at Oregon capitalize on self-monetization after the recent policy change surrounding their league.
“The Oregon brand has always stood for innovation and been immersed in culture, so it was natural for us to create the first unique online platform dedicated to representing and benefitting student-athletes,” said Division Street CEO Rosemary St. Clair. “We continue to focus on creative and distinct ways for Oregon athletes to monetize their brands, and we think Ducks of a Feather will serve as a long-term platform to do that."
Perhaps most exciting is that each purchase also comes with a physical, tangible object. Owners of the NFT will also get sent a special edition, hyper-limited Nike Air Max 1 (designed by Hatfield) that has a visual representation of their NFT on the tongue. Stay tuned for the 20th of February for a full reveal!
Approximately 70% of the revenue from the initial auction will go to members of the football team. Several players (Jamal Hill, Noah Sewell, Justin Flowe, Mase Funa, Kris Hutson, TJ Bass, Brandon Dorlus) were asked to help provide content for the platform.
UPDATE:
Tinker Hatfield has officially unveiled his first collection of NFTs with Oregon. See it below with a physical version of the NFT on the tongue!
