Welcome to Shelflife

Shelflife story

Shelflife is South Africa’s leading premium sneaker and streetwear store.
Established in 2006 in Cape Town, our store and brand grew from strength to strength, opening our second door in the heart of Johannesburg after 10 years of business.


While we expanded our brick and mortar locations, we also grew our online store to offer the very best in exclusive sneakers and apparel to every corner of Africa and the world. Our store was founded on graffiti and street art, which is still a priority for us to promote the scene in South Africa. Shelflife holds the rights to Montana Colors spray paint imported directly from Barcelona, Spain. We are the official Montana paint stockists for South Africa.

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Sneakers & Collaborations

We are proud to say Shelflife collectively holds the highest tiers of sneaker accounts in the country, as well as the continent. We are the only adidas Consortium account in Africa, as well as holding Nike Tier 0, Nike Quickstrike and Jordan product accounts. Shelflife’s in house apparel brand has also grown throughout the years to include multiple capsule collections with local artists and brands, as well as international collaborations with brands like adidas, New Balance, PUMA and FILA.

FILA MINDBLOWER X SHELFLIFE

FILA MINDBLOWER X SHELFLIFE

10 YEARS OF SHELFLIFE CAPSULE BY DANIEL TING CHONG

10 YEARS OF SHELFLIFE CAPSULE BY DANIEL TING CHONG

Shop The Label

Shelflife Warpy Longsleeve Tees

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Shelflife OG Tag Logo Tee
Shelflife
R399,00
R300 off
Shelflife Classic Bi-Fold Wallet
Shelflife
R299,00   R599,00
R250 off
Shelflife Magic Wallet
Shelflife
R149,00   R399,00
R250 off
Shelflife Money Clip Wallet
Shelflife
R149,00   R399,00