Rock the Air Jordan 11 'Cool Grey' in Fortnite Now
Not many could've predicted that when Fortnite blew up a couple years ago, it would become one of THE places for brands and entertainment entities to show off. But here we are, with more collaborations between Fortnite and brands than it is possible to mention. From Travis Scott to Star Wars and Avengers, Fortnite is a whole new world for brands to take their marketing to the next level and get new, younger eyes on their brands. And this means Jordan Brand is back for round 2 with Epic Games and their battle royale game - this time highlighting the upcoming release of the Air Jordan 11 'Cool Grey' as well as accompanying apparel.
Four new Outfits and Cosmetics make up this launch including the Hangtime Outfit (with Playmaker and MVP Outfit variants), Swish Outfit (with Crossover and Downtown Outfit variants), Air Jordan 11 “Cool Grey” Backbling and a Dunk Emote. All of these pieces are dressed in greyscale black, silver and grey tones to align with the shoe release.
Under the new Jumpman Zone feature, gamers will be able to venture on scavenger hunts to discover Air Jordan 11 “Cool Grey” artifacts, complete Trickshot Challenges and unlock Jumpman-inspired MVP areas.
The Fortnite x Jordan Brand went live yesterday 1 December! Go get involved!
Source: Hypebeast