Air Jordan 4 Retro 'Bred Reimagined' Raffle
The Air Jordan 4 ‘Black Cement’ (aka ‘Bred’), made a powerful entrance with its 1989 debut when Michael Jordan stepped onto the court in a pair during his fifth All-Star Game at the NBA’s. His legendary performance served as a reminder to the world that he was not only the future of the league, but formed a huge part of footwear as well.
The Bred colourway Jordan worn during that game is celebrated to this day and still sits as one of the most iconic sneakers of all time. After initially releasing in 1989, it returned for the shoe’s 10th anniversary in 1999. It wasn’t until the third release, which arrived in 2008, that the Jumpman logo would replace the heel’s Nike Air branding and 2012 followed suit with the non-OG Jumpman. For its 30th anniversary Bred did a 360 and returned to the original from all those years back.
This year, as part of its ongoing “Reimagined” line that brings back classic pairs with a new interpretation, it only made sense for the Bred 4’s to be commemorated as part of the series. Dubbed the ‘Bred Reimagined,’ the upper’s typical base has been swapped out, while Nike notes that it “re-engineered the shape, fit and feel back to the original ‘89 specs.”
Of the four original Air Jordan 4 colorways to release in 1989- ‘Bred,’ ‘White Cement,’ ‘Military Blue’ and ‘Fire Red’- only the ‘Bred’ utilized a soft nubuck across its build and has done so with all five of its releases to date. So, when it came to the Air Jordan 4 Retro ‘Bred Reimagined’, swapping out to leather only made sense.
The “Bred Reimagined” favours thicker padding on the tongue unit compared to its ’89 counterpart but keeps the OG collar shape, resting slightly higher than the 2019 release. Compared to the latest 2019 it also sees more of the red trim visible from the front.
The remainder of the new sneaker differentiates itself from its 2019 predecessor by being more similar to the first MJ version. The toe has a smoother slope compared to the 2019 version which opted for a curved approach. The stitching beneath the “wings” of the shoe is tighter and higher on each side of the 2024 rendition, serving as another nod to the 1989 pair. The look is rounded off with the “Nike Air” at the heel, which is a key design component which had transformed and adjusted over its various releases.
The Air Jordan 4 Retro ‘Bred Reimagined’ drops on Saturday, the 17th of February 2024 and will be available via live store and online raffle. The sneaker is available in men’s sizes sizes via in-store live raffle at 9:00am in our CPT & JHB store along with an online raffle from our online store which opens today (the 16th of February) between 11:00am- 12:30pm. Please see below for more info.
Air Jordan 4 Retro ‘Bred Reimagined’.: R4099 in UK6-UK12 (No half sizes)
STORE - LIVE RAFFLE
Live store raffles take place on Saturday, 17th of February in Johannesburg and in Cape Town. Armbands handed out at 9:30am, raffles start at 10:00am.
1. Arrive at Shelflife CPT or JHB before 9:30am.
2. Shelflife employees will hand out Raffle arm bands from 8:30 am to 9:30 am when the live raffle draw begins. No participants can join the line after 9:30 am.
3. You must have a valid ID/passport with a matching credit/debit card in order to purchase.
4. If your number gets called, you gain access to the store to purchase one of the released sneakers. Please note sizes are limited and Shelflife cannot guarantee pairs or sizes. Only one entrant may enter and cannot be accompanied by anyone. Entrants must be over the age of 12 years old.
5. No swapping of arm bands is permitted; broken arm bands will not be accepted.
6. 1 (one) arm band per person.
8. Shelflife has the final say in all sales of the Air Jordan 4 Retro ‘Bred Reimagined’.
ONLINE RAFFLE
The online raffle opens today, the 16th of February between 11:00 am – 12:30 pm. Winners will be contacted on the 16th of February before 16:00 pm.
Please see below the Terms & Conditions for the online raffle release.
1. This raffle is free and open to everyone in South Africa ONLY.
2. By entering your name, shoe size, valid bar-coded ID or Passport and email address, your name will be entered into the draw for the opportunity to buy one pair of the Air Jordan 4 Retro ‘Bred Reimagined’ in your size and selected colourway at the given date and time.
3. To qualify for the opportunity to purchase online, you must have a confirmed online profile/account with shelflife.co.za. To create your account, please sign up. Please ensure your account is updated with contact details and shipping information. If you have already created an account with shelflife.co.za in the past you do not need to create a new one.
4. After completing an online profile, you can enter the raffle via our dedicated link with your details from 11:00 am until 12:30 pm. If you enter multiple times you will be disqualified.
5. Your entry is valid only if the following requirements are met:
• You have a valid Shelflife account with an email address matching the one used for the raffle entry
• Your valid delivery address is saved to the Shelflife account before entering the raffle.
• You have not entered multiple times with the same name, email address or ID number.
• You are residing in South Africa.
6. The winners will be drawn randomly, and contacted before 16:00pm on Friday, the 16th of February, via email only (please ensure the email you created for your online profile matches your online competition form). Online Raffle Winners will have until Sunday, the 18th of February to make payment for their online order.
7. Successful entrants will be eligible to purchase the size they have selected ONLY in the online raffle form and must settle payment in full prior to receiving their pair.
8. Each successful entrant will have the right to purchase one pair of the Air Jordan 4 Retro ‘Bred Reimagined’ in the size they indicated on their entry. Entrants may not swap sizes nor request another size than the one they indicated in their entry.
9. Air Jordan 4 Retro ‘Bred Reimagined’ is R4099 and is payable via online order only. All info is contained in the winning email.
11. Shelflife has the final say in all sales of the Air Jordan 4 Retro ‘Bred Reimagined’.
No refunds or exchanges will be accepted for this product.
Any customer who does not pay without notice will be removed from future raffles.