This season, adidas Consortium is diverging slightly from the usual Consortium template with a number of releases designed entirely in-house. They nevertheless capture the spirit of the Consortium family, and its celebration of visionary creators who simultaneously draw on the past and look to the future. One such release is the adidas Consortium Runner Mid 4D, which utilizes adidas’ revolutionary Carbon 4D technology.
Carbon 4D is the world’s first high-performance midsole to utilize adidas’ Digital Light Synthesis technology. The result is a midsole created from light, air and over 20,000 struts that can be individually tuned to maximize control on energy return. On the Consortium Runner Mid 4D, the increasingly iconic ash green of the 4D midsole is fused between Continental rubber outsoles for optimal grip and Primeknit uppers for seamless comfort.
The uppers are rendered here in an understated blend of white and off-white tones, with embroidered detailing on the heel and subtly printed three stripes. Despite their minimalist appearance, they provide maximum performance, offering a sock-like fit and engineered ventilation zones. As 4D technology becomes an increasing mainstay in adidas’ boundary-pushing running shoes, it seems only fitting to celebrate it through the lens of the Consortium team. The technology is, after all, an encapsulation of everything that drives Consortium: pioneering technologies, innovative designs and collaborative thinking.
The adidas Consortium Runner Mid 4D drops Saturday 29 June for the retail price of R7999 exclusively to all Shelflife doors. JHB and online will release at 9am, CPT at 10am.
Sizes: UK5.5, UK6.5, UK7.5, UK8.5, UK9.5, UK10,5.