SUPER by Retrosuperfuture is a leading eyewear brand founded in Italy in 2007 by Daniel Beckerman. SUPER has become highly popular for its eclectic collection of colourful acetate sunglasses, and is regularly seen on celebritites like Kanye West, Beyoncé, Yoko Ono, Rihanna, Lady Gaga, Daft Punk and A$AP Rocky.
SUPER by Retrosuperfuture, is a brand well-known for producing distinct contemporary eyewear. Their range of sunglasses are sought-after for their vibrant, fresh, and stylish designs. The Italian line for eyeglasses features a diverse collection of aviator, cat-eye, rectangular, round, and square designs. Created using modern techniques with superior grade German lens, the sunglasses keep you protected from the sun's harsh rays in style.
Starting from a classic, clean silhouette, SUPER has gradually built up their impressive collection, currently comprising of a long list of timeless yet cutting edge shapes. Silhouettes like the Flat Top, Ciccio, América, W, or distinctly feminine models like the Lucia and Drew, have become staples of SUPER's collections and a continuous source of inspiration and playful interpretation by the brand's creative team. Since its inception, SUPER's goal was to develop high quality eyewear, with a distinctive design at an affordable price. SUPER's founder Daniel Beckerman explains the initial idea that has since guided the brand's every choice: “All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear.
We are proud to announce that Shelflife will officially be stocking SUPER in our CPT, JHB and online store. The new range of eyewear will be available from Wednesday the 27th of September. Here is a sneak peek at a few styles we will be stocking.