Nike is letting it be known — girls run the world. The Swoosh continues its effort to champion girl power with a new campaign that celebrates women who have paved their own way, shaping culture, creating the future, inspiring their communities and demonstrating what it means to embody this mentality.
For them, the FORCE IS FEMALE and Nike is recognizing this because fearless women inspire all of us daily to not live within the lines.
The Air Force 1 has been a revolutionary silhouette in Nike’s legacy and celebrates over three decades as a silhouette that’s undoubtedly paved the way. It continues to evolve — most recently with the Special Field and Ultraforce Mid editions — and is highlighted in “The Force Is Female” initiative on the feet of women who are impacting their own industries in substantial ways.
Above you will see a group of LA women that Nike feels that best represent FORCE IS FEMALE mentality. The images are shot by up and coming female photographer, Ro.Lexx. The women feature include:
• Janae (@janaeroubleu) – streetwear model
• Jami (@jamiifox) – stylist
• Alexis (@_alexisq) – model & blogger
• Zolee (@zolee_g) – 19 yr old YouTuber/blogger
• Catrina (@catrendic) – dancer/choreographer
• Alyssa (@foreverflawlyss) – sneaker/makeup YouTuber
All the women in the shoot are rocking the newly released Nike Air Force 1 Ultra Force Mid or the Nike Special Field Air Force 1 that dropped a few weeks ago.
We are a new generation.
A generation born with an realness.
A bond that ties us together.
But never holds us down.
It’s an undeniable boundary that defies definition.
A reminder that we are never finished.
Yet always complete.
From the courts to the streets,
We were put here to disrupt.
Made legends because we will not exist within the lines.
We prove that vulnerability is not the same as weakness.
Flawed not the same as imperfect.
It’s a power in our every step. A refusal to stop.
It’s that rule-breaking, decision-making, name taking, don’t give a damn in all of us.
It’s never one thing. It’s everything.
It’s who we are. As one. As all.
It’s the force.
THE FORCE IS FEMALE.