adidas x Sean Wotherspoon SUPEREARTH Superstar
Sean Wotherspoon is known for making his releases more than just product. For his ongoing SUPEREARTH collaboration with adidas, the same is true. Each release focuses on interacting with our planet in an environmentally-conscious way - always giving more than you take. This theme is brought through with SUPEREARTH footwear constructed from recycled or vegan materials and always carrying a strong message.
To match this mindset, we ran a special raffle for the release of the adidas x Sean Wotherspoon SUPEREARTH Superstar exclusively to Shelflife. We partnered with IkamvaYouth to give back while celebrating this special release. Through our 'GIVE2GET' Campaign, we supported young high school learners in Diepsloot and Khayelitsha to access academic support, while also celebrating the SUPEREARTH release. This was achieved via an online donation fund and clothing donations. All clothes donated were sent off to be dyed, patched and upcycled before they are donated to IkamavaYouth and given a second life.