Shelflife AW22 Collection
Having faced one of the most significant global events we've ever seen as modern humans, the world is only now starting to come back to some sense of normality.
It was easy in the midst of such sorrow to think that the pandemic signalled only the end, but for those who endured - an incredible new beginning was birthed.
It was in this spirit that Shelflife's AW '22 range was born.
The collection centres around the themes of an old English style passage written in collaboration with Donny Truter and animated by Cheyn Maasdorp for SL. Different phrases and icons are included throughout the garments which feature winter tones and warm, oversized fits.
The collection also includes updated version of SL staples including fleece hoodies, crews and pants, nylon pants, graphic tees and bunch of incredible headwear & socks in a spread of colours.
The range arrives in two drops over the next two weeks starting from Saturday the 21st of May, with an un-pictured cherry on-top arriving in June.
Thanks to all involved in making the project come to life.
So It Came To Pass...
DROP 1
Shelflife AW22 Fleece Hoodies
Our AW22 range introduces 5 new fleece hoodies with small SL patch embroidered on the chest with a large SL chenille patch on the back. Each hoodie is completed with tonal "So it came to pass" embroidered on the sleeve as well as with a woven label near the hem of the hoodie.
R899 each.
Black, Burgundy, Beige, Heather Grey, Bottle Green
S, M, L, XL.
Shelflife AW22 Fleece Track Pants
Our AW22 Fleece track pants feature a chenille SL Patch embroidered on the front leg, as well as a woven branded label on the back pocket.
R799 each.
Black, Burgundy, Bottle Green.
S, M, L, XL.
Shelflife AW22 Stripe Crewnecks
Arriving in two colourways, our AW22 crewnecks feature a 90s styled stripe with a large chenille SL patch embroidered front and centre. Other details include a woven label on the sleeve.
R799 each.
S, M, L, XL.
Beige/Bottle Green, Burgundy/Red
Shelflife AW22 Sword Tees
White or black cotton tee with screen printed Sword graphic on the front, completed with a woven label at the hem.
White, Black
R399 each.
S, M, L, XL
Shelflife AW22 Script Tees
White or black cotton tee with screen printed Scroll graphic on the back, completed with a woven label at the hem on the front for a clean look.
White, Black
R399 each.
S, M, L, XL
Shelflife AW22 Dad Caps
Our latest dad caps feature an Old English font embroidered in off-white and black, contrasting the faded canvas of each cap. A metal adjustable clasp at the back completes the headwear.
R199 each.
One Size
DROP 2
Shelflife AW22 Nylon Track Pants
Nylon track pants with rubberised Shelflife patch on the front of the leg and “So it came to pass" embroidered along the back of the leg. Each pair is completed with elastic cords with toggle at the hems allowing you to wear them how ever you like.
Black, Bottle Green, Blue, Brown.
R599 each.
S, M, L, XL.
Shelflife AW22 Nylon Bucket Hats
Nylon bucket hats with a rubberised Shelflife patch on the front, completed with an adjustable toggle tie for a sporty look.
Bottle Green, Blue, Black.
M, L
Shelflife AW22 SL Logo Beanies
Our SL Logo beanies come in 5 colours with an Old English SL patch on the front.
Black, Mauve, Orange, Purple, Charcoal.
R249 each.
One Size
Shelflife AW22 Scroll Beanies
Our SL Logo beanies come in 3 colours with a Scroll patch on the front.
Cream, Burgundy, Bottle Green
R249 each.
One Size
Shelflife AW22 Socks
Our latest winter crew socks arrive in 6 colours with an Old English SL on the leg and 'So It Came To Pass' on the foot.
Black, Bottle Green, White, Wheat, Burgundy, Grey.
R199 each.
One Size
The Shelflife AW22 Collection DROP 2 releases Saturday 28 May in CPT, JHB and online.
Campaign Shoot:
Camera: Hana Jayne Sho
Lighting Assistant: Matthew Wareley
Stylist: Erin Simon
Models: Alex Michelsen & Matthew Gordon
Collection Graphics: Cheyn Maasdorp
Story written by Donny Truter
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