PUMA 'Hometown Heroes'

31 May 2022, 15:00

PUMA is shaking up the headwear market with the launch of Hometown Heroes with Upscale Vandal, a freshly designed and limited edition hat collection featuring 3 cap styles. We got the chance to team up with our own hometown hero, Uncle Vinny, for a video and photoshoot showing off all the headwear styles coming exclusively to our stores and online. See it below!

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But what is a Hometown Hero? It’s inspired all together by the athletes, the artists, and the homegrown talent that stays true to its roots. A Hometown Hero is someone that gives back to the community, while being positive and progressive in all that they do. The new limited edition collection also pays homage to the very roots of street and art culture, as well as PUMA’s incredible sporting history. Reaching back through from 50’s football, to 90’s basketball, and 2000’s action sports; Hometown Heroes respects history, while bowing to its heroes.

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PUMA’s first limited edition headwear collection will feature caps, beanies and bucket hats designed and developed in collaboration with Mike Camargo, Creative Consultant and Founder of Upscale Vandal. As an extention of the FOR ALL TIME platform, Mike Camargo is part of “The Collective”, a group of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years. For his latest collaboration with PUMA, he is leading the Hometown Heroes initiative, further solidifying his connection to his community and amplying voices within it.

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“There’s a saying that goes - ‘style is a way of saying who you are without having to speak’, that’s exactly what we have worked towards with the ‘Hometown Heroes’ collection,” said Mike Camargo. “When you walk outside, what’s the first thing you notice on someone? Is it their clothes? Do you make eye contact…? It’s always the hat. We only wear things that represent us. Our clothes are an extension of who we are. I grew up in Brooklyn and New York City; and my creativity is fuelled by the energy from the streets and the people that live and breathe their hometown - this collection pays tribute to that. What we wear is chosen meticulously; because when we step outside, we want you to know what we stand for!”

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