Joe Freshgoods x New Balance 90/60 'Inside Voices'

Joe Freshgoods x New Balance 90/60 'Inside Voices'

As an extension to the release of “Outside Clothes” which launched August 2021, New Balance and Joe Freshgoods x New Balance 90/60 'Inside Voices' launch “Inside Clothes,” a campaign heralding the release of the New Balance x Joe Freshgoods 90/60. This serves as the first collaboration for the latest performance and running inspired lifestyle silhouette for the brand.

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The 90/60 model borrows tech elements from both the 990 series and early millennium running silhouettes. Remaining true to the 990 heritage, the 90/60 takes familiar components like the diamond shape and N detail and implements a modern approach to the new style. Known for his impeccable use of colour, Robinson chose soft nude and sky blue shades to emulate the warmth felt inside of Black households.

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“Inside Voices is the follow up of Outside Clothes, I want my community to feel represented in the emotions and intimate moments captured in my campaigns,” said Joe “Freshgoods” Robinson. “There’s nothing like warmth and laughter shared around a table once you’re inside with your loved ones. Shutting out the world and focusing on what really matters is what this campaign is about.

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Accompanying the releases is a special video release between New Balance and JFG. “Inside Voices” — spoken word by Harold Green for the Joe Freshgoods x New Balance 9060, is the follow up to “Outside Clothes”. Greeted by the welcome mat and a sense of familiarity around you, once the door shuts a new one opens. You’re met with the harmonies of family chattering, the warm smell of Sunday dinner, the tv blaring and the youthful stumps of children’s feet down the hall. The soundtrack to living.


The Joe Freshgoods x New Balance 90/60 'Inside Voices' drops this week for R3499 via an online raffle and live store raffles. 

The online raffle opens 1 June at 7pm for 1 hour only. Winners contacted 2 June before 3pm. Winners pairs dispatched from Friday 3 June. 

Live store raffles will take place on 4 June in CPT and JHB. Armbands handed out from 9:30am, raffles start at 10am. 

Sizes: UK4, UK5, UK6, UK7, UK8, UK9, UK10, UK11.