Joe Freshgoods x New Balance 90/60 'Inside Voices'
As an extension to the release of “Outside Clothes” which launched August 2021, New Balance and Joe Freshgoods x New Balance 90/60 'Inside Voices' launch “Inside Clothes,” a campaign heralding the release of the New Balance x Joe Freshgoods 90/60. This serves as the first collaboration for the latest performance and running inspired lifestyle silhouette for the brand.
The 90/60 model borrows tech elements from both the 990 series and early millennium running silhouettes. Remaining true to the 990 heritage, the 90/60 takes familiar components like the diamond shape and N detail and implements a modern approach to the new style. Known for his impeccable use of colour, Robinson chose soft nude and sky blue shades to emulate the warmth felt inside of Black households.
“Inside Voices is the follow up of Outside Clothes, I want my community to feel represented in the emotions and intimate moments captured in my campaigns,” said Joe “Freshgoods” Robinson. “There’s nothing like warmth and laughter shared around a table once you’re inside with your loved ones. Shutting out the world and focusing on what really matters is what this campaign is about.
Accompanying the releases is a special video release between New Balance and JFG. “Inside Voices” — spoken word by Harold Green for the Joe Freshgoods x New Balance 9060, is the follow up to “Outside Clothes”. Greeted by the welcome mat and a sense of familiarity around you, once the door shuts a new one opens. You’re met with the harmonies of family chattering, the warm smell of Sunday dinner, the tv blaring and the youthful stumps of children’s feet down the hall. The soundtrack to living.
The Joe Freshgoods x New Balance 90/60 'Inside Voices' drops this week for R3499 via an online raffle and live store raffles.
The online raffle opens 1 June at 7pm for 1 hour only. Winners contacted 2 June before 3pm. Winners pairs dispatched from Friday 3 June.
Live store raffles will take place on 4 June in CPT and JHB. Armbands handed out from 9:30am, raffles start at 10am.
Sizes: UK4, UK5, UK6, UK7, UK8, UK9, UK10, UK11.
Please see below the Terms & Conditions for the online raffle release.
1. This raffle is free and open to all people residing in South Africa ONLY.
2. By entering your name, shoe size, valid bar-coded ID or Passport and email address, your name will be entered into the draw for the opportunity to buy one pair of the New Balance 550 - 'Lakers Pack' in your size and selected colourway at the given date and time.
3. To qualify for the opportunity to purchase online, you must have a confirmed online profile/account with Shelflife.co.za. To create your account, please sign up. Please ensure your account is updated with contact details, and shipping information. If you have already created an account with Shelflife.co.za in the past you do not need to create a new one.
4. After completing an online profile, you can enter the raffle via our dedicated link with your details from 7pm on Wednesday the 1st of June until 8pm. If you enter multiple times you will be disqualified.
5. Your entry is valid only if the following requirements are met:
• You have a valid Shelflife account with the email address matching the one used for the raffle entry
• Your valid delivery address is saved to the Shelflife account before entering the raffle.
• You have not entered multiple times with the same name, email address or ID number.
• You are residing in South Africa.
6. The winners will be drawn at random and will be contacted and invoiced between 8am and 3pm on the 2nd of June, via email only (please make sure the email you have created for your online profile matches your online competition form). Online Raffle Winners will have until Friday the 3rd of June 3pm to make payment for their online order at the store they selected on the raffle entry form.
7. Successful entrants will be eligible to purchase their size they have selected ONLY in the online raffle form and must settle payment in full prior to receiving their pair.
8. Each successful entrant will have the right to purchase one pair of the Joe Freshgoods x New Balance 90/60 'Inside Voices' in the size and colourway they indicated on their entry. Entrants may not swap sizes nor request another size than the one they indicated in their entry.
9. The Joe Freshgoods x New Balance 90/60 'Inside Voices' costs R3599 each and is payable via online order only. All info is contained in the winning email.
10. Shelflife has the final say in all sales of the Joe Freshgoods x New Balance 90/60 'Inside Voices'
No refunds or exchanges will be accepted for this product.
Please see below the Terms & Conditions for the live store raffle release.
1. Arrive at Shelflife Cape Town or Johannesburg before 9:30am.
2. Raffle arm bands will be handed out by Shelflife employees for 30 minutes until the live raffle draw begins at 10am. No participants can join after the the raffle begins.
3. You must have a valid ID/passport with a matching credit/debit card in order to purchase.
4. If your number gets called you gain access to the store to purchase one of the release sneakers. Please note sizes are limited and Shelflife cannot guarantee pairs, and or sizes. Only one entrant may enter and cannot be accompanied by anyone. Entrants must be over the age of 12 years old.
5. No swapping of arm bands are permitted, broken arm bands will not be accepted.
6. 1 arm band per person.
7. Shelflife has the final say in all sales of the Joe Freshgoods x New Balance 90/60 'Inside Voices'.
No refunds or exchanges will be accepted for this product.