adidas Consortium x Naked Magmur Runner
Since it first came into being, adidas Consortium has been committed to bringing together those partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. No matter how distinctively the individual voices of the Consortium family ring out however, no member exists within a vacuum. Each one is the product of an often-under-sung local community that informs and inspires each new creation, either directly or indirectly.
The first Communitas release comes in collaboration with Naked, featuring an all new shoe style designed by the Copenhagen-based sneaker store. Founded in 2004, Naked quickly garnered a worldwide following for its curation of cutting-edge streetwear styles aimed solely at the unique needs of female customers. In an industry largely dominated by men, Naked offers an empowering outlet for female self-expression.
The Magmur Runner was built from the ground up and channels the ethos at the heart of Naked’s DNA. The shoe recalls a nineties golden age in the world of adidas apparel and footwear, when forward-thinking design was intrinsically linked with high performance functionality. Here, a chunky Adiprene midsole provides expert cushioning around the midsole, on top of which sit uppers forged from technical mesh and luxurious leathers alike.
“We wanted to create a sneaker unlike any other, so we traversed an extensive range of basketball and running silhouettes to derive the best design elements we could find,” explains Naked’s Creative Director, Stine Pedersen. “This was about elevating the current chunky sneaker aesthetic – an evolution of the dad shoe that’s distinguishable as a Naked creation.”
The adidas Consortium x Naked Magmur Runner releases 16 March for the retail price of R2999 exclusively to our Cape Town store via live raffle at 9:30am. The online store will drop the remaining pairs at 11am. Please note: the JHB release has been moved to Tuesday 19 March at 9am.
Sizes: UK3.5. UK4, UK5, UK6, UK7