Shelflife X G-Shock Watch Collaboration

Shelflife X G-Shock Watch Collaboration

Shelflife are proud to announce the first official collaboration with Casio G-Shock in South Africa!


After meeting with Casio Japan, and South Africa Shelflife was presented with the timeless, DW5600 silhouette originally releasing in 1987.


Our concept was developed from the celebration of our birthday and the heritage of our brand. Ten years ago a seed was planted. Over the past decade Shelflife has laid its roots deep in the street culture of South Africa. Growing stronger every year, like the rings of a tree.


The tree ring design featured predominantly on the inner box, as well as black on black print on the strap of the watch. To top it off the new SL logo appears just below the face of the DW5600. The outer box is completed with wood finish and Shelflife branding to carry through the concept. The watch will be available for purchase on the 9th of December for the retail price of R2599.00


Teaming up with Cape Town based illustrator Pj Offner the pack was brought alive, carrying through the concept of wood, growth and timeless design. We have created a clothing pack featuring a hoody, t-shirt and hat to support the watch release.


We invite you to a pop up store and launch, where the G-shock watch and matching clothing pack will be available to purchase in limited quantities.

Shelflife X G-Shock Watch Collaboration - Tee - R299.00 Sizes: S, M, L, XL

Shelflife X G-Shock Watch Collaboration - Hoodie - R599.00 Sizes: S, M, L, XL


Cape Town Launch:

House of H Rooftop, 112 Loop St, Cape Town City Centre


5pm till 10pm


DJ's by UpperCut:

Rebel Clef


White Nite

Dylan Marviin


Johannesburg Launch

Mesh, 21 Keyes Avenue, Rosebank:


4pm till 1am


Line up:

- Brown Pepper Ann

- DJ Doowap

- Happy Hour Gang

- Uncle Party Time