adidas Originals by Jeremy Scott SS14

The Spring Summer 2014 collection celebrates the decade long collaboration between legendary designer Jeremy Scott and adidas. Scott expands the luxury sportswear category through the use of bright colours, bold prints and premium fabrics, with his signature motifs; including the winged dollar sign, florals and leopard prints; featuring steadily throughout. Scott merges an American sportswear heritage with an aesthetic inspired the age-old fashion trends from the United Kingdom, seeing the collection include items such as numbered baseball shirts and football jerseys, and aspects of traditional British pearl embroidery techniques and Union Jack emblems. Focusing on the sneakers, the Spring Summer 2014 Collection further explores luxury street wear, with the JS Instinct model dressed in rainbow-effect Italian leather, the classic Ron Laver silhouette sporting gold hues and lace jewels, and the debuting ‘Tall Boy’ model. Further footwear models include the adidas Letter Instinct trainer, with two models sporting a leopard and Union Jack print respectively, the iconic Bones trainer bearing multi-coloured leather and gold Trefoil embellishments, and the JS Wings Easy Five in premium gold leather for women. For more information, visit the AREA3 Blog:


Nike WMNS Air Max 90 LX - '90s Dancefloor'
Converse WMNS 'Love Fearlessly' Chuck 70 - Thunder Grey/University Red
Converse WMNS 'Love Fearlessly' Chuck 70 Low - Amethyst Grey/Egret/Black
Puma Future Rider Play On - Grey/Pink





Jordan Brand Flight 23 Grand Opening
3 February 2014

Jordan Brand Flight 23 Grand Opening

Nike Sportswear 'Year of the Horse' Pack
31 January 2014

Nike Sportswear 'Year of the Horse' Pack