adidas end their season of SHPTLKS with a store some of you might not have heard of. With two stores in Shanghai and one in Shenzhen, DOE is known for their striking interiors and equally striking product range. The latest episode, as they do, is centred around DOE’s upcoming adidas Consortium collaboration, the first for a mainland China store. See how the store grew from its humble beginnings to stocking the best brands in the world and becoming a hub for their local scene, as well as other insights into the region’s market and sneaker culture.
Without giving too much of the episode away, see how DOE was started by two friends that realised, “We had no cool shop here to represent the city.” Also, see the inspiration and thinking behind the upcoming DOE UltraBOOST 19 releasing exclusively to Shelflife on 21 November. See the upcoming release here.