adidas OG ZX Series '30 Years of Torsion'

adidas OG ZX Series '30 Years of Torsion'
For SS19, adidas has made the iconic ZX running shoe series a focal point of its offering, with numerous iterations and updates created both inhouse and with Consortium partners around the world. These releases also offer up the chance to celebrate the equally enduring adidas Torsion System technology, which first debuted in the ZX range exactly thirty years ago. 



It is a technology that has continued to play a part in numerous adidas models over the subsequent three decades, appearing across all four models in this release. By using a TPU arch to bridge the heel and forefoot, Torsion allows the front and rear of the foot to operate and adapt to surfaces independently, offering high degrees of support and stability.



The latest models in this celebratory line of releases hark back to four of the original shoes that first made the ZX series so sought after: the ZX 5000, ZX 6000, ZX 7000 and ZX 9000. Each of the original versions were designed to suit slightly different running requirements, catering to all types of runners and ensuring the highest levels of performance no matter what shape the wearer’s run took. 



Each new iteration stays true to these characteristics, while also utilizing the OG materials and colourways that captured the attention of serious runners and sneakerheads alike. The instantly-recognizable silhouettes and underlying technologies combined with eye-catching palettes that partly signify different elements of the shoe’s performance capabilities: blue for cushioning; green for guidance; yellow for support. The key, contemporary updates come in the form of a new lace jewel and insole, both of which feature special ’30 years of Torsion’ branding. 



The above imagery for the release draws on the aesthetics and ideals of one of adidas’ most memorable campaigns of the 1980s: ‘I want, I can’. The punchy message captured the two components at the heart of high-level athletic performance: drive and desire, coupled with the very best functionality and craftsmanship.

The '30 Years of Torsion' releases will run for the entire month of August, with a drop each Saturday at both Shelflife stores and online. JHB and online from 9am, CPT from 10am. See the release dates for each model below. 

adidas ZX 5000
10 August 2019
R1999
UK5, UK6, UK7, UK8, UK9, UK10. 

adidas ZX 6000
17 August 2019
R1999
UK5, UK6, UK7, UK8, UK9, UK10. adidas ZX 7000
24 August 2019
R1999
UK5, UK6, UK7, UK8, UK9, UK10. 

adidas ZX 9000
31 August 2019
R1999
UK5, UK6, UK7, UK8, UK9, UK10. 

ONLINE STORE

adidas Originals Archive M1 - Gold/Black
adidas Originals Archive M1 - Black/Blue/Red
adidas Originals Archive M1 - Silver/Blue/Red
adidas Originals Archive M1 - Rose Gold/Black

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