Throughout 2016, the Consortium Tour took us on an adventure around the globe. The Tour made monthly visits to the world’s industry leaders in retail for sneakers and asked them to collaborate with adidas, bringing their own stories and design concepts to a range of footwear models. After the success of the Consortium Tour, for 2017, adidas decided to continue this notion and ask retailers to partner up and collaborate with one another on models, creating something new and wholly unique – thus creating “Sneaker Exchange”.
After the success of the first release - the adidas Consortium Sneaker Exchange colette x UNDEFEATED pack. The second installment of the 2017 Sneaker Exchange brings forward a transcontinental collaboration between two major Consortium partners. Sweden’s Sneakersnstuff began life in Stockholm and has gradually opened stores across northern Europe. Similarly, Social Status started with a single store in North Carolina before expanding around the eastern United States.
Geographical expansion may have served as an ice-breaker, but adidas Consortium challenged the two parties to find further common ground to work together on a sneaker pack. After sharing and developing ideas, they present two models which reflect the changing role of sneakers in both a practical and a wider social sense.
The UltraBOOST is the first to get the makeover. adidas’ marquee runner-turned-casualwear sensation is executed in breathable grey/white melange Primeknit upper with leather overlays. It features a taped toe-tip and - as the luxurious highlight – a soft matte suede cage.
Sneakersnstuff and Social Status apply the same BOOST and Primeknit attributes to the Superstar, giving the old-school basketball silhouette advantages of today’s technology. The result is a lighter, more flexible take on a late sixties hardwood classic.
The Adidas Consortium Sneaker Exchange – Sneakersnstuff x Social Status will drop exclusively at Shelflife CPT & JHB on the 18th of February 2017 via an in store raffle process, starting from 2pm.
The adidas UltraBOOST SE Sns x Social Status will retails at R2899 with the following sizes available:
The adidas Superstar BOOST SE Sns x Social Status will retail at R2499 with the following sizes available: