adidas Consortium Sneaker Exchange – Sneakerboy x Wish

adidas Consortium Sneaker Exchange – Sneakerboy x Wish
Australian sneaker retailer Sneakerboy collaborates with Atlanta’s leading sneaker boutique, Wish for adidas Consortium‘s on-going Sneaker Exchange project. Their challenge was, once again, to find common ground to deliver a unique design concept for this series. The duo present a PureBOOST and an updated Climacool 1 in a novel Primeknit execution. Both styles are striking in the use of the knit technology with a completely new take on branding and detailing.

The upcoming silhouettes explore aesthetic references to the box jellyfish, the world’s deadliest jellyfish. Its translucency and luminescence were the starting point for the collaborative design process.

The PureBOOST glows in the dark, yet its most distinct feature is the use of clear, loose gauge knit detailing on the shoes 3-Stripes branding. A functional feature never before used on other Primeknit models. The distinctive sock-like construction paired with a wide lacing system helps to make this one of the year’s guaranteed neck breakers.

Similar to the PureBOOST, a new Primeknit fiber processing is applied to the Climacool that results in a geometric-patterned upper. As well as an outstanding product, it is a great example of adidas returning to an archive model and giving a type of contemporary rework impossible at the time of the Climacool’s initial conception.

The adidas Consortium Sneaker Exchange – Sneakerboy x Wish will drop in our CPT & JHB store on the 20th of May 2017 via in store raffle.

PureBOOST – R2899.00 UK5, UK6, UK7, UK8, UK9, UK10, UK11, UK12

Climacool – R2499.00  UK6, UK7, UK8, UK9, UK10, UK11


The Incomplete: Highsnobiety Guide to Street Fashion and Culture by Gestalten
Out of the Box: The Rise of Sneaker Culture by Elizabeth Semmelhack
Lo Life: An American Classic by Jackson Blount
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