The Sneaker Exchange 2017 challenges adidas Consortium’s retail partners to overcome geographical distance and cultural differences to find common ground and collaborate on a footwear pack. The November installation of the Sneaker Exchange comes from New Jersey’s Packer Shoes and Berlin’s Solebox. Both are stars in their respective territories, Packer and Solebox actually embrace above-mentioned geographical distance and the space that separates them. They use the famous Silfra Rift, a point on the Mid-Atlantic Ridge where North American and Eurasian tectonic plates meet, as the basis for their UltraBOOST MID and Energy Boost.
The visual inspiration for the sneaker pack is The Silfra Rift, and inland lake in Iceland. Its crystal clear water rises from deep within the earth and offers great underwater visibility with a rich array of blue tones. The Primeknit upper on both models echoes air bubbles rising to the water’s surface, while the structure on the BOOST midsole continues a similar texture. The UltraBOOST MID is delivered in a darker Primeknit, capturing the essence of the deeper waters. The Energy Boost is lighter and the translucent overlay adds to the model’s striking, aquatic gradient.
At the Silfra Rift, divers are able to touch the North American and Eurasian plates at the same time. Besides the visual references the shoes also offer actual data: the depth chart lines of the shelf can be found on the grosgrain stripe detailing while precise co-ordinates – longitude/latitude - of each store's location are imprinted on both models, too. During the Sneaker Exchange it has become custom for partners to brand one shoe, applying logos and familiar detailing. Here, Packer Shoes and Solebox develop this notion further: they have their model, but the stores' logos use each other’s typeface. A smart way to commemorate the collaboration.
The adidas Consortium Sneaker Exchange – Packer & Solebox pack will drop on the 11th of November 2017 in our CPT & JHB store via live raffle at 9h30am
adidas Consortium x Packer & Solebox UltraBoost – R3899
UK5, UK6, UK7, UK8, UK9, UK10, UK11, UK12
adidas Consortium x Packer & Solebox EnergyBoost – R2799
UK7, UK8, UK9, UK10, UK11