From the middle of the 20th century to the present day, adidas has been at the vanguard of performance footwear. The brand are now presenting “Run Thru Time” - a contemporary running pack inspired by classic performance silhouettes from the adidas archive.
Both the UltraBOOST Mid and the Energy Boost utilize the latest footwear innovations to provide the wearer with stability, comfort and support. The uppers are one-piece Primeknit and the soles use BOOST™ technology. While a cuffed ankle sock on the UltraBOOST Mid provides additional protection, it is the heel cage on the Energy Boost that offers high-level stability. In short, these technical features were only recently made available to both footwear designers and runners themselves.
The high-tech materials used in 2017 may bear little resemblance to the footwear of the past, but at its core each model – over the decades – has carried the same competitive spirit that adidas has built its strong and lasting heritage on. Long distance running was the source for inspiration and the task to apply modern design- and production principles to create two contemporary interpretations for this supreme discipline.
The colourways pay homage to the Boston Super and the Marathon TR, two road running classics originally constructed in pieces of individually-coloured suede and nubuck. For the Run Thru Time pack the classic uppers were revolutionized using Primeknit fabric. Shapes, models and technologies may have changed but quality color combinations remain timeless, they allow us to embrace the future while still celebrating adidas’ past. The footwear is complemented by two Climacool running caps, with a colour palettes inspired by classic performance silhouettes from the adidas archive.
The adidas Consortium Run Thru Time pack will drop on Wednesday the 19th of July 2017 at our CPT & JHB store via first come first serve.
adidas UltraBOOST Mid R3499.00 Sizes: UK6, UK7, UK8, UK9, UK10, UK11
adidas Energy Boost R2799.00 Sizes: UK6, UK7, UK8, UK9, UK10, UK11