adidas Consortium presents a visually striking NMD R1 packed with Asian iconography. Developed in collaboration with highly-coveted Japanese label NEIGHBORHOOD and cult Taiwanese retailer INVINCIBLE this NMD R1 references the NEIGHBORHOOD archive, while firmly keeping things progressive and future-focused.
adidas and NEIGHBORHOOD's partnership dates all the way back to 2004 when the brand contributed a design as part of the Superstar's 35th anniversary collaboration series. INVINCIBLE suggested using this vintage collector’s classic as a basis for inspiration. From the NMD R1’s colour and materials, to smaller design motifs, subtle references are made to the all-time favourite.
The tiger symbolizes liveliness as well as motivation and the positive spirit to drive and achieve progress. The partners began by deploying its influence subtly - close inspection of the stealthy black-on-black adidas stripes on the upper reveals a dark, tiger stripe camouflage. More bold is the golden tiger head on the right heel. Beautifully embroidered, it raises images of traditional tapestries found throughout Asia. On the left heel the Kanji character for “Good fortune” is a further expression of the collaboration's main theme.
While a monochrome upper references the Superstar, the NMD R1’s BOOST sole provides contemporary comfort and stability. A modern design detail is the display of both partners' names in black on the white EVA plugs. Bold iconography is NEIGHBORHOOD’s signature, and the distinctive, modernist typography which creates strong statements across the brand's clothing collections is utilized here with a striking effect.
The adidas Consortium – NEIGHBORHOOD x INVINCIBLE NMD R1 will drop on the 29th of December 2017 for the retail price of R3499.00 via live raffle system, at 10am
Sizes: UK3.5, UK4, UK5, UK6, UK7, UK8, UK9, UK10, UK11