adidas Consortium LX CON OG - White/Purple

adidas Consortium LX CON OG - White/Purple
This season, adidas Consortium is diverging slightly from the usual Consortium template with a number of releases designed entirely in-house. They nevertheless capture the spirit of the Consortium family, and its celebration of visionary creators who simultaneously draw on the past and look to the future. One such release is the adidas Consortium LX CON OG, a resurrection of one of adidas’ defining nineties running shoes. 

The new version is all about the strictest respect for the unique ideas, technologies, and craftsmanship that came into play on a shoe that debuted almost 25 years ago. The first thing you notice are the iconic splashes of grape purple that also graced the original iteration – across the tongue, the collar and various over/underlays. The oversized three stripes are an unapologetic celebration of an era when the logo was king, and a pop of green on the undersole further evokes the colors seen across adidas lines such as EQT during the nineties.

The considered blend of leathers and textiles also approximates the performance aspirations of the times, albeit updated with the latest contemporary adidas production standards. Leather overlays sit above mesh underlays, while a tube construction provides added stability on the uppers. The Torsion system, created by ZX designer Jacques Chassaing, is one of the adidas technologies most associated with the period, acting as a TPU arch that bridges the rearfoot and the forefoot for increased stability on varied terrain. 

While the bold, functionality-led design transcends any generation gaps to deliver a shoe that more than stands on its own two feet in 2019, it also offers an interesting point of reference for the adidas Originals LX CON Future: a more contemporary model that also takes its cues from the LX CON and is released this season.


The adidas Consortium LX CON OG - White/Purple releases this Saturday 1 June for the retail price of R2299 exclusively to Shelflife in CPT and JHB via first come first served. The JHB store opens at 9am, CPT at 10am. Remaining pairs will release online at 11am. 
Sizes: UK5, UK6, UK7, UK8, UK9, UK10, UK11.



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