This week sees adidas hold a free exhibition in London, showcasing the history of adidas ZX family. Shelflife have been fortunate enough to be invited to join this important exhibition and are very excited to celebrate the past successes of adidas' iconic ZX family. The ZX concept was created in 1984 by a motivation and desire from adidas to create a collection of range shoes that would collectively cover all runners needs: from all-terrain to road runners, from joggers to competitive long distance runners, they would all be able to find their footwear solution in the ZX collection. It's definitely a legacy worth celebrating.
If you're lucky enough to be in London between tomorrow 23 November and 2 December, and want to see some real history of the mighty ZX, then definitely check out this completely free exhibition. The event is being held at 21-23 Earlham St, London, WC2H 9LL for a total of 2 weeks - 12 to 8 each day.