Woody was on the the Business of HYPE recently hosted by none other than Jeff Staples! For those who don't follow the podcast series, the Business of HYPE is a weekly show that looks into creatives, brand-builders and entrepreneurs in the industry, picking their brains and trying to learn it all! The show is hosted by the streetwear legend Jeff Staples, so naturally it is always relevant and insightful. And this time it's two OGs in the scene thanks to HYPEBEAST Radio.
Jeff sits down with Australian Simon “Woody” Wood for an 80-miniute podcast where they discuss the origin of the famous and respected Sneaker Freaker publication and how it grew to become the cornerstone for providing international coverage of sneaker culture. There are so many topics touched on but other highlights include the 32-page Nikon-Coolpix-shot first issue of the Sneaker Freaker, The Ultimate Sneaker Book published by Taschen, and even the ongoing Nike vs. adidas sneaker war. Find out how Sneaker Freaker paved the way for reporting on the scene, before Instagram, paid posts and hyped drops.
Give it a listen below!