Shelflife store has always had its roots deep in graffiti, and street culture. Building strong foundations through the graffiti scene in South Africa since 2006!
It goes without saying that the logo to represent the brand, and the logo that is still used to this day represents graffiti and street culture and has not changed in over ten years!
In April 2006 we received a package from How and Nosm, generously containing sketches, tags and outlines from all the members at TATS cru in the Bronx.
The logo we ended up choosing was actually designed by non-other than the legendary graffiti pioneer from New York “Bio” from the TATS crew. Who started his artistic career in the early eighties at the height of the New York graffiti subway movemement.
Read more about “Bio” and the legendary TATS crew on Wikipedia HERE
And checkout their facebook page HERE