Wanna Kicks: Try On Sneakers Virtually
Ever wanted to cop a pair of sneakers online but you aren't sure how they will look on foot or with a certain outfit? If so, then the new Wanna Kicks app has you covered.
The app is a product of Wannaby, a startup from Belarus that is building “AR commerce” experiences, launching a beta of its latest app which aims to make it easier to find the perfect sneakers.
The iOS app uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair from the list of 3D models, point your camera at your feet and suddenly you’re now virtually wearing your chosen footwear. The effect is pretty instant and tracks reasonably well as you move and rotate your feet or change camera angle. You can even try walking and the AR app will follow your footsteps.
“Our mission is to break online shopping barriers,” Wannaby CEO and ex-Googler Sergey Arkhangelskiy says. “We believe that AR try-on can help customers to shop online and will wash away the difference between online and offline shopping. We see two major problems in the shoe market. Online conversions are quite low, and returns are quite high, in comparison to traditional ‘brick-and-mortar’ shopping. The ability to try sneakers with your phone before buying online should shift conversions, engagement and returns.”
Arkhangelskiy argues that AR is also a great marketing tool. Wanna Kicks lets you save a photo of your feet in new virtual sneakers, which you can then share on social media. It also links to all nearby and available retailers with the specific sneaker you are trying on. The startup's Wanna Kicks joins it's other two AR apps: Wanna Nails and Wanna Jewelry that offer AR applications for different products.
Download the Wanna Kicks app for free right now from the App Store. You need to see this!
Android release on the Play Store set to release soon too. 