Yesterday Virgil Abloh held his Women's Off-White SS19 show in Paris. Needless to say, the athletics-inspired show was heavily anticipated, featuring Bella Hadid and Kendall Jenner, as well as 8 Track-and-Field Olympians as models. But what was also interesting was Virgil taking to his social media to announce an official Off-White Instagram Filter.
The feature is aimed at allowing users around the globe to try on his new sunglasses, virtually. The filter also has some other cool features like adding his iconic quotation marks above your head, as well as more. Virgil said that the move was aimed at reducing exclusivity, because as he says it, “we all came form being stuck outside something.”
Check out the Instagram “Filter” right now via the Instagram app. Enjoy!