The adidas EQT Short Film - ‘Only The Essentials.’

The adidas EQT Short Film -  ‘Only The Essentials.’
adidas will be taking us into the next chapter of their EQT series with a short film titled ‘Only The Essentials.’

The film documents the background, evolution and enduring legacy of the brand’s iconic Equipment series. Through a visual process of reflection, exploration and progression, the film celebrates the original mantra of EQT, and channels that philosophy into a bold, modern perspective that stays true to the very first objective: Everything that is essential. Nothing that is not.



Starting at the series’ roots in the early 1990s, the film explores the components and circumstances that led to the series’ conception; from an imperative need to find new direction, to an over saturation of style over substance in the performance footwear industry, to the spirit of liberation reverberating across Germany in the aftermath of the fall of the Berlin wall.



The film then identifies the EQT series’ enduring legacy and position in contemporary culture, introducing a new approach to the fundamental philosophy, encapsulated by the series’ new ‘Turbo Red’ — the polar opposite to the original ‘EQT Green’ colourway.

ONLINE STORE

SUPER Drew Mama - Softism Pink
SUPER Drew Mama - Softism Blue
SUPER Drew Mama - Black
Shelflife X Casio G-Shock Watch DW5600 - Black

ADVERTISEMENTS

Jordan Blog

LINKS

ARCHIVE

TWITTER

OTHER NEWS

Ten Years Of Shelflife Video
13 January 2017

Ten Years Of Shelflife Video

adidas Consortium Sneaker Exchange colette x UNDEFEATED
12 January 2017

adidas Consortium Sneaker Exchange colette x UNDEFEATED