More great brands are blessing JHB with pop-ups this weekend! Contemporary women’s brand SELFI and WAIF are teaming up for a one-weekend pop-up to showcase their latest collections. 
SELFI is a bespoke ready to wear clothing brand from Cape Town making amazing women’s apparel and accessories. The name is derived from the word self and motivates self empowerment and self betterment. Each collection is aimed at tapping into the essence of the self which is natural and authentic. The brand recently opened their own lifestyle concept store in Cape Town’s Loop street, with the space being used to create the aesthetic and ethical approach of the SELFI label. This is done through selling annual collaborations with thought leaders in the South African creative sphere, including skin care products, jewellery and other accessories. Pieces from SELFI’s new AW18 collection will be available to purchase at this weekend's pop-up. This is extremely exciting for Joburgers who don't normally have access to the brand, with the Keyes Art Mile venue catering perfectly to their Joburg clients.

The SELFI brand is perfectly complimented by its partner for the pop-up: WAIF. The JHB brand specialises in hand-made jewellery that is uniquely cut and designed to compliment the contours of the female form. All the materials used by WAIF are sourced locally and are cut non-symmetrical, in order to reflect and emphasise their natural profile. WAIF collaborated with SELFI for their AW16 collection, so it's fitting that they join forces once again. 

The JHB launch is this Thursday from 6pm - 8pm, with drinks supplied by Krone. The pop-up will continue to run from Friday the 15 June until Monday 18 June at Keyes Art Mile (Shop 2), 21 Keyes Ave (Next to Shelflife JHB). 

Follow @____SELFI and @WAIF_THINGS on Instagram for future releases and events. 



Shelflife Heavyweight Fleece Tie-Dye Hoodie - Sea Green
Shelflife Heavyweight Fleece Tie-Dye Hoodie - Bottle Green
The North Face Denali 2 Fleece Jacket - Lemon/Black
The North Face Fanorak Jacket - Twill Beige/Vintage White





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