Reebok's latest creative innovation is upon us! Called the Zig Kinetica Concept_Type1, the brand's latest creation features the performance-based zig zag sole designed for energy return. The Zig Kinetica Concept_Type1 adds a unique fashion upper designed by Garbstore’s Ian Paley.
With an unexpected zig zag sole designed for energy return and a fashion upper from Garbstore's founder, Zig Kinetica Concept_Type1 subverts the traditional spectrum of style that pits fashion and human performance at opposite ends, delivering an all-day performance experience with superior energy return and enhanced cushioning.
Speaking to the collaboration and final outcome Paley shared, “Delivering a shoe that offers any kind of innovation combined with a true expression of a sophisticated colour palette is what makes a sneaker stand out to me in today’s crowded marketplace. Too often great shoes are ruined by basic colouring."
"When Reebok approached me for this collaboration, the technology piece was already there so it was very important to me to have quite a complex colour idea for the shoes. For this, I was inspired by the sole’s energy return premise, which gave me the idea of using a hidden ‘heat map’ colour gradient to represent the idea of how Kinetic energy flows and is released. I am also a big fan of removing parts from existing shoes – laces, fastenings, etc - . so I wanted to create something that gave the wearer options on how they could wear and faster the shoe to express individuality.”
The Reebok Zig Kinetica Concept_Type 1 drops 8 November for the retail price of R2499 exclusively to Shelflife Online at 7am.
Sizes: UK6, UK7, UK8, UK9, UK10.