Watch the Video below:
Puma - 1948
Born out of innovation and a bitter brotherly rivalry. Eventually the iconic brand would rise to become the top 3 sneaker brands on the planet.
Roland TR-808 - 1980
The drum machine is launched and quickly becomes a cornerstone of the emerging electronic music. Most notable for its booming bass drum and whip-crack snares.
Afrika Bambaataa - 1982
The genre defining “Planet Rock”, whose mechanized vocal sample and infectious 808-made drumline lays the foundation for hip hop.
Egyptian Lover - 1984
Commonly referred to as “The King of the 808”, his skill with the machine and absolute cosmic energy makes him the legendary pioneer of electro.
Run DMC - 1986
Raisin’ Hell releases, cemented by the concrete of 808 beats. The machine is now often referred to as hip hop's equivalent of the Fender Stratocaster.
Kanye West - 2008
On “808’s and Heartbreaks” the drum machine breaks its way into public consciousness and becomes a calling card of Ye’s signature sound.
The 808 has solidified itself as the most iconic drum sound in music. Its sub heavy kick and pitched toms are all over the airwaves and often recreated.
Puma x Roland Collaboration - 2018
Puma and Roland team up to drop two detail-soaked nods to the heritage and innovation of both brands with the RS-100 and RS-0 respectively.
Releasing on the 8th of August 2018 at both our CPT and JHB stores, as well as online.
Sizes: UK6, UK7, UK8, UK9, UK10, UK11.