Premier x New Balance M998 PRMR

The first ever Premier x New Balance collaboration has arrived this week, in the form of the New Balance 998.

The 998 “PRMR” is inspired by the birth of the automobile, which was an exciting time in Michigan’s history and introduced a new standard in luxury transportation.

The sneaker’s upper is completed with a combination of black and gold suede, with the toe box finished in gold to represent the luxurious metal grill of the classic cars. At the interior, a printed insole mimics popular quilted leather seating from back in the day, while the shoe is finished off with a classic black midsole and white outsole.