The 6th of March marks the opening night of PUMA’s pop-up store, PUMA SELECT.
Constructed by industrial designer Ben Wilson and retail design specialist Adam Brinkworth, PUMA SELECT is due to operate for a year, showcasing world renowned fashion and street wear collections from some of the brand’s biggest and boldest collaborative projects. Watch the video below, where Wilson and Brinkworth discuss the creative process behind the design of the PUMA SELECT space.
Featured collections are set to include Alexander McQueen by PUMA, the PUMA 'Macht's Mit Qualitat' Classic Series, Miharayashuhiro by PUMA, the Trinomic XS850 OG pack, as well as the esteemed PUMA x Ronnie Fieg “Disc Blaze Coat Of Arms” collab.
The launch takes place on the 6th of March 2014, from 5pm to 9pm, at 137 Bree Street, Cape Town. Guests can enjoy live music from Das Kapital, Leechi, RVWR and Relative Two.
Also happening on the night is the monthly First Thursday event, where members of the public are free to roam the streets of Cape Town, and a selection of its favourite contemporary galleries, after hours.
For more information, visit the Puma SELECT blog here: http://www.pumaselect.com/
Alternately, follow @PUMASouthAfrica and #PUMASelectCT on Twitter, or visit the PUMA Facebook page https://www.facebook.com/Puma