Puma joins forces with New York's leading lifestyle concept store; ALIFE; for the latest Spring/Summer 15 collection.
Sharing a mutual love for the diverse culture and creativityof Downtown New York, ALIFE and Puma have dressed a collection of popular Puma sneaker silhouettes; dropping in April of 2015; and apparel; including tees, crews, hoodies and jackets; in a blend of bright prints and bold colours.
Bringing the essence of the Lower East Side to the German footwear giant, the SS'15 Collection takes inspiration from its surroundings to actively capture the spirit of downtown New York through a range of premium sneakers and ultra-luxe apparel. Key ALIFE factors further add to the design of the collection, seeing green hues represent the famous fish tank in the entrance, as well as a triple diamond print shout to the logo of the ALIFE Rivington Club - ALIFE's ultra-exclusive member's only sneaker store. As well as dual branding denoting the collaborative efforts of both brands, the collection further includes the abbreviation LES, denoting the Lower East Side, as well as roman numerals - CLVIII - which represent the number 158; ALIFE's physical store location.
Shop the ALIFE x Puma SS'15 Apparel Collection today. Available in-store and online from Shelflife. Worldwide shipping and free delivery in South Africa.