PUMA and Santa Cruz Celebrate 50 Years of Suede

PUMA and Santa Cruz Celebrate 50 Years of Suede

PUMA continues to celebrate the 50th anniversary of the iconic PUMA Suede as today we bring you a look at the latest release which is a collaboration with Northern Cali natives and skate culture icons Santa Cruz Skateboards.

Known as the oldest skate brand and has never stopped production since its beginnings, Santa Cruz was founded in 1973 by surfers Rich Novak, Doug Haut and Jay Shuirman in Santa Cruz, CA. The brand gained worldwide buzz thanks to its rad designs and loud graphics.



The Santa Cruz x PUMA Suede features a black suede upper with Santa Cruz’s signature “Screaming Hand” logo placed on the side of each heel.  The blue hand is literally screaming, a mouth gapes open wide at the center of the palm, tongue out, teeth on display. The inspiration behind the logo was about the power of the hand, the way we use our hands to express ourselves through words, art and music.



The Screaming Hand logo has become a skateboarding icon and is recognized widely throughout the skate community. The Formstrip becomes the scream, a wave of red sound and adrenaline. The shoe then sits atop a gum rubber sole. The PUMA and Santa Cruz logo is featured on the sneaker tongue. Complementing the sneaker is the PUMA x Santa Cruz Tee which makes it a highly collectible pack.



The PUMA Suede 50 x Santa Cruz (R2 499) and Tee (R699) will drop at Shelflife CPT, JHB and online on Thursday the 26th  July.  

PUMA Suede 50 x Santa Cruz – UK6, UK7, UK8, UK9, UK10, UK11
PUMA x Santa Cruz Tee – S, M, L, XL

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