The Weeknd has been teasing at and wearing his first signature shoe with PUMA since April. This week, PUMA officially unveiled the PUMA x XO Parallel, the debut collaborative sneaker and first installment within the PUMA x XO collection.
The Weeknd’s musical successes has made an immense influence in the streetwear industry. Known for making his own rules, The Weekend lives to create and has an eye for beauty in the unexpected. The debut PUMA x XO Collection is him personified and here to break the rules of streetwear. Classic meets futuristic. Military meets luxury.
The first drop is the first-ever PUMA x XO footwear – the PUMA Parallel. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that’s decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels.
The PUMA x XO Parallel will drop on Thursday the 24th of August 2017 for the retail price of R4299.00
CPT: UK5, UK6, UK7, UK8, UK9, UK10
JHB: UK5, UK6, UK7, UK8, UK9, UK10, UK11