PUMA CELL Endura
During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, we celebrate by reissuing a classic from the PUMA Archive: the CELL Endura.
In 1998, PUMA introduced the first iteration of CELL Technology for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed us to engineer cushioning and solve for a variety of running needs.
The CELL Endura was PUMA’s pinnacle model in the CELL range. With the times going full circle and the 90s being back in fashion again, the OG has returned in its best form yet for the PUMA CELL’s 20th anniversary. 
Distinctive eyelets feature on an extra-chunky upper constructed using a combination of mesh, leather, and suede. The white EVA midsole adds an extra layer of bulkiness and houses PUMA’s CELL technology, which is present in the form of multiple green bubbles on the forefoot, arch, and heel.
The PUMA CELL Endura drops exclusively to Shelflife CPT and JHB on 4 October 2018 for the retail price of R2299 via first come first serve at 10am. Please note: limited pairs will drop online at midnight.
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Sizes: UK6, UK7, UK8, UK9, UK10, UK11.
WATCH SHELFLIFE CONCEPT VIDEO HERE
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