The Nike Air Yeezy 2 Red Octobers, considered one of the most highly sought after shoes in history - dropped on Sunday the 9th of February at 1PM EST time.
Without any preemptive promotion or warning, the only mention of the release came through Nike’s Twitter account, with a link posted to their online store. 11 minutes after the release info tweet, the shoes were sold out, leaving the majority of fans dumbfounded and disappointed. Priced at $245.00, the Air Yeezy 2 Red Octobers have already started surfacing eBay, with prices staring at $8,000.00 USD.
First launched in 2009, the original Air Yeezy was followed by a two-colourway release of the Air Yeezy 2, in 2012. With the Red Octobers never receiving an official release date, potential giveaway structures and a cancelled release with Footlocker, kept sneakerheads in suspense throughout 2013. Following months of speculation and controversy, the secret drop has finally put the Yeezy to rest, for both the sneaker as well as the collaboration with Kanye West.
Whether the stealth drop was a quick attempt to shift products, or a grand declaration signifying the end of the West x Nike collaboration, or simply a tactic to see one of the world’s most highly coveted sneakers go out with a bang, the secret drop simply confirms that the illusive Yeezy’s will continue their reign with notoriety and infamy, further proving West’s cultural impact and influence, and affirming Nike’s position as a leading brand.