Nike & Jordan in Video Games
The world of sneakers and video games continues to blur with the introduction of more and more official Nikes that your in-game character can don while he/she destroys her foes. With the last week's collaboration between Fortnite and Jordan, its only fitting we take a brief look at heat on feet in video games.
Starting with the most recent, last week saw Fortnite and Jordan Brand collaborate, adding their seriously-popular upcoming release of the Nike SB Air Jordan 1 'Lakers' and 'NYC to Paris' to the game for purchase. Still available to this day, players can buy the Fortnite Jordan skin which includes both pairs of Nike SB x Jordan 1s, worn down or not, as well as matching Jordan apparel for a male or female character. All for about 300 bucks. The update also included a special game mode that incorporates skating and basketball into the free battle royale. 
The video game with the biggest Nike and Jordan collection, without surprise, is NBA 2K19. But what might surprise you is the sheer volume and detail of the collection, as well as some surprising features. You expect NBA 2K19 to have all the Kyries, KDs, Foamposites, Kobes, LeBrons, which it has, but there is more heat to be had too. You can find Jordan 1s through 6 and beyond, Uptempos, Air Force 1s and more. 
But then you can also get your hands on grails. In game, your player can flex on the court in Fear of God 1s, Don C 2s and Travis Scott 4s and Air Forces (hoping the Jordan 1 comes soon too.) The sneaker customizer feature is also loved by fans, think built-in Nike ID for your player. People re-create popular or OG colourways that are not included in the game at present. You can see players go wild, making 'Top 3' Jordan 1s, Concord 11s, as well the Off-White version of the 1.
Other brands also get love from NBA 2K19 though! You can wear adidas, Reebok and Under Armour on the court in the basketball video game, as well as a bunch of lifestyle shoes for off the court. 
As the gaming industry continues to grow exponentially, you can expect many more endorsements and collaborations between streetwear and the games they feature in. Its a win-win for both, with brands showing off upcoming or new releases, while the video game stays fresh with a new update and some extra clout. Thereby increasing the player base too. And we are all for the merging of these two worlds!