New Balance x Shelflife x Dr.Z 'City of Gold' 574 Johannesburg Launch

Thursday the 17th of April marked the South African release of the highly anticipated Shelflife x New Balance x Dr.Z  ‘City of Gold’ 574.
 
Held in the heart of Braamfontein, at the esteemed Randlords rooftop bar and lounge, nighttime city views of the Johannesburg metropolis were the perfect backdrop to welcome the sneaker - which celebrated the City of Gold itself - into the international sneaker game.
 
Once released, the ‘City of Gold’ 574 stock sold out online within a number of minutes, with a collection of happy customers purchasing on site.
 
Attended by an exclusive list of VIPs, media representatives and devoted Shelflife customers and affiliates, the ‘City of Gold’ launch celebrations ran into the early hours of the morning, with music by popular local acts; DJ Raiko and Okmalumkoolkat.
 
For more images of the Johannesburg launch of the Shelflife x New Balance x Dr.Z ‘City of Gold’ 574, click here









































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