Thirty years in the making, the new Sneaker Freaker x New Balance 574 book is a long overdue celebration of the most underrated sneaker in the business. Never advertised or even formally acknowledged in late-80s product catalogues, the 574 has nevertheless gone on to become the highest selling NB of all time – an incredible achievement!
Focusing on the design history as part of the original '5 series' of off-road runners, the 574 story gathers pace as the shoe blows up in Tokyo in the early 2000s. Gracing the pages of Popeye and FRUiTS magazine, the 574 served as a collaborative partner with everyone from Haze to G-Shock and Shelflife.
Since being reissued back in 2003, the 574 has been dipped, stitched and spritzed with countless colours, patterns and materials by some of the world’s finest brands and sneaker stores. Our collaboration with New Balance and Dr. Z back in 2014 has been featured as one of the best limited edition 574s.
Dubbed the “City of Gold”, the New Balance x Shelflife x Dr.Z 574 showcased intrinsic aspects of the South African homeland, drawing design inspiration from South Africa’s largest metropolis; the city of Johannesburg. Sporting a grey and yellow colourway; representative of the local Metrorail train system; the ‘City of Gold’ 574 features an upper built of premium materials; including pigskin suede, nubuck, mesh, and reflective 3M heel panels. Yellow accents brought the shoe to life, travelling across the speckled sole, graphic lace lock, yellow lace tips and variant branding on the heel. Two additional design elements have been worked into the ‘City of Gold’ 574; with graphics of Johannesburg’s formidable park town prawn cricket creeping across the build, as well as a stylized diamond symbol on the heel tab, that mimics the aesthetics of traditional African tribal artworks. Boasting a collection of premium extras, the ‘City of Gold’ 574 package comes with two interchangeable velcro options for the ‘N’ logo, a spare pair of black laces and a rubber prawn keying.
Head over to Sneaker Freaker to find out more