Louis Vuitton Partners with League of Legends
The connection between gaming and the fashion industry gets deeper with the latest collaboration between luxury French label LV and one of the most popular esports games in the world. And it's just as fire as you'd expect.
This follows after Nike announced their 4-year sponsorship of the very same game, as well as adidas' partnership with streamer Ninja. It seems more and more brands are keen to cash in on the rapidly growing industry, and the gaming industry is clearly all for it. 
Louis Vuitton partnered with League of Legends to create a one-of-a-kind Trophy Travel Case to hold the Summoner’s Cup set to be awarded to the 2019 champions. The bespoke trunk brings together the premium details associated with LV’s malletier roots and high-tech elements drawn from the League of Legends universe. On top of this, LV’s Artistic Director of Women’s collections, Nicolas Ghesquière, will be designing unique champion skins and a capsule collection that will be announced as Worlds 2019 approaches.
“We are honoured to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event. This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris.” – Naz Aletaha, Head of Global Esports Partnerships at Riot Games
Check out the shots of the Louis Vuitton Trophy Case for League of Legends!