Happening just last night, Juventus has officially unveiled its new kit in collaboration with adidas and none-other than UK skate brand Palace. Undeniably a massive step for the British brand, this follows on from the Wimbledon co-branded kit from last year that was seriously sought-after. This deal also comes months after Juventus signed an exclusivity deal with PES 2020 that saw Juventus excluded from FIFA 20 - to the shock of many.
The kits were officially unveiled last night just minutes before Juventus’ fixture against Genoa. The Cristiano Ronaldo-led team was seen sporting the new training kits branded by the London skate label, the Three Stripes, and the club’s main kit sponsor, Jeep. The mostly white items have been embellished with neon green hits and large logo placements on the backside.
Paying tribute to classic Juventus releases and adidas’ 2006 World Cup kits, the co-branded collection will also include scarves and hats.
Take a look at the unveiling below!