Jordan Brand Flight 23 Grand Opening

Jordan Brand’s Flight 23, the first ever Jordan-only retailer, celebrated its grand opening over the weekend. Rather than opting for the traditional ribbon cutting ceremony, Flight 23 at Footaction opened its doors on West 34th Street, with Jordan Brand president Larry Miller, Footaction CEO Jake Jacobs and filmmaker Spike Lee, untying a pair of oversized elephant-print laces. Other Jordan Brand affiliates and celebrities attended the launch, including Carmelo Anthony, Kevin Liles, Earl Thomas, 50 Cent, CC Sabathia. Jordan Brand president Larry Miller welcomed the public to the world of Flight 23, “With Flight 23, we’re thrilled to bring the Jordan Brand vision to life in three-dimensional form, only steps from where Michael himself experienced some of his finest moments as a player. Through our partnership with Footaction, we’ve created a retail experience that not only pays homage to where Jordan Brand has been, but also speaks to our vision for the future.” Fully stocked with Jordan footwear and apparel, the space further celebrates the brand through its interior aesthetic, with the famed elephant print adorning the walls, retro “Wings” logos on the floor, and a chandelier comprised of 340 gold Jumpman emblems arranged in the number ‘23’.


The Incomplete: Highsnobiety Guide to Street Fashion and Culture by Gestalten
Out of the Box: The Rise of Sneaker Culture by Elizabeth Semmelhack
Lo Life: An American Classic by Jackson Blount
Drop By Byron Hawes


Nike Air Jordan Release Dates April - June 2019





Nike Sportswear 'Year of the Horse' Pack
31 January 2014

Nike Sportswear 'Year of the Horse' Pack

Nike SB Shelter Berlin
30 January 2014

Nike SB Shelter Berlin

Heat on feet
Tag your Instagram and Twitter pics with #SLHEAT for a chance to be featured in our gallery.