The AR filter creator is thanks to the open Beta from Spark AR, which was previously available to Facebook users. Download Spark AR for Windows or Mac to get started, with tools to synch movements, import object sounds, and publish filters directly to Instagram. You can also take advantage of the Learning Center for tutorials on coding and how to animate 3D objects for those starting out.
In terms of the Effects Gallery, you can simply find it on effects tray in the Instagram Camera. It'll open up a world of cute, crazy and even bizarre effects that you can discover and try.
We're excited to announce that we are officially kicking off the public beta for publishing Spark AR effects to Instagram! Starting today, anyone can create and publish their own #SparkAR effects on Instagram. We're also introducing the new Effect Gallery, making it easier to discover unique effects from the creator community. Read our blog post at the link in bio for more details and tag a creator you think will love this!