With their latest episode, HYPEBEAST takes us inside the legendary studio of Dapper Dan. For those not as clued up in the world of Gucci, Dapper Dan is the Gucci-obsessed designer who dressed the 80s and 90s Hip-Hop world in one-of-one pieces. He was an absolute icon and gave rap music its signature style. And Gucci recognised his greatness just two years ago.
The OG DIY couturier entered an official partnership with Gucci in 2017. And with this, the 76-year old Gucci-icon Dan developed his atelier into a palace of lavish Guccification, able to turn out any bespoke creation his clients desire.
“Each floor in this building is a million dollars,” Dan proudly states in the video, with all materials in sight being imported from Italy. The video also sees him show off his favourite appliqué, a gem-studded lion, as well as lush textiles that are used to dress everyone from Regina Hall to Karlie Kloss. The history of the building is also touched on, being used for the set for American Gangster.
Take a look inside Dapper Dan's Gucci World in Harlem below!