#FactsFriday - The History of Air Jordan - Bug's Bunny's Favourite Pair

#FactsFriday - The History of Air Jordan - Bug's Bunny's Favourite Pair

Air Jordans have been an intricate part of the sneaker game since they were first introduced in 1985. Whether it was the Jordan 1 getting banned, Michael Jordan dunking from the foul line in the Jordan 2, or making us believe he could fly in the Air Jordan 3, our memories our filled with Air Jordan history.



When most people see art or listen to music, they may only see or hear what’s on the surface. Tinker Hatfield tends to dig deeper and discover more than most would. In 1992, following the success of the Air Jordan 6 and Michael Jordan's first NBA Championship, Tinker Hatfield continued his innovation with designing the Air Jordan 7. Tinker took ideas from Western African tribal art and Afro-pop, two very random but well-calculated places to find ideas for his next classic Jordan. He also took some ideas from his Huarache concept and added them for the perfect combination.



The Air Jordan 7 design said goodbye to visible Air, the translucent outsole and the prominent Nike Air logo (except on the insole). The upper was similar to the Air Jordan 6 with minor alterations; the toecap design was a carryover from the 6. A stitched Jumpman appeared on the heel of the thin, unpadded leather upper. A triangular piece of the rubber outsole wrapped up to secure the midsole. The heel featured a hard plastic arrow-shaped piece with the number 23. The heel piece had a pull tab used to lock the foot into the inner sockliner.



The Air Jordan 7 marked several changes in the Air Jordan series: There was minimal Nike branding both on the shoe and in the marketing campaigns. Ads shifted from Jordan's teamup with Mars Blackmon to Michael and Bugs Bunny. While the shoe brushed up plenty of attention on it’s own, getting Bugs Bunny involved brought it to a whole new level.



The Jordan 7 was originally released in five very distinct and infamous colourways: White/Black – Cardinal Red (The Cardinal), White/ Midnight Navy – True Red (The Olympic), Bordeaux Black/ Light Graphite (The Bordeaux), Black / True Red (The Raptor), and the forever famous White/ Light Silver – True Red, better known as The Hare Jordan. Named after the 1992 commercial featuring Bugs Bunny and Michael Jordan teaming up to dunk on some muscle head ballers while wearing the Jordan 7, the Hare Jordan was an instant icon.



Michael Jordan wore the Olympic-inspired version of the Jordan 7 as he led the "Dream Team" to a Gold Medal at the 1992 summer games in Barcelona. That pair featured the number 9 on the heel, reflecting Jordan's jersey number on Team USA. Jordan proceeded to win his sixth straight scoring title while wearing the Air Jordan 7 and was again named first team All-NBA, first team All-Defense and an All-Star for the seventh consecutive time. He was voted league MVP for the second straight year and won his second NBA Championship ring and Finals MVP with the Bulls.

ONLINE STORE

adidas F13 PK ATRIC Boot - Black
adidas F14 PK ATRIC - White
adidas F14 ATRIC PK - Black
New Era 39THIRTY Detroit Tigers Mini Logo - Navy/White

ADVERTISEMENTS

Jordan Blog

LINKS

ARCHIVE

TWITTER

OTHER NEWS

atmos x Titolo x Puma Disc Blaze Desert Dusk
25 January 2017

atmos x Titolo x Puma Disc Blaze Desert Dusk

WIN with CTEMF & Shelflife!
25 January 2017

WIN with CTEMF & Shelflife!

Heat on feet
Tag your Instagram and Twitter pics with #SLHEAT for a chance to be featured in our gallery.