We’re going to take you back to a more simple time, right back to 1999 when at that time there was no Nike Sportswear. Just Nike - the same guy that sold us running shoes was the same guy who sold us Nike Air Force 1. In fact, most of the styles released at that time were new styles, not just retro styles in new colourways. When the retro business started to blow up, Nike came up with the idea to tier all their accounts into different levels.
Tier 1 was top level and stores on that level could get access to just about everything. Then came Tier 2 which was a bit more average/low level stores, and they would not have access to the cool limited products that a tier 1 store would have. This was to part/separate the growing market to keep the interest in the brand as they grew rapidly. It would be difficult for Nike to keep the attention of all the trendsetters if all, let’s say, price focused stores were able to buy all the “limited edition” stock. That could make even the coolest sneakers not-so-cool.
As the business grew, Nike had to keep pushing the boundaries of cool. Except they had 1 little problem, they already had some decent stores in Tier 1. So to top it all off with even more limited runs of sneakers – they created the famous Nike Tier Zero. So, at stores with Tier Zero account is where you can find even more limited stuff (insert Shelflife – the first store in Africa).
We’re proud to announce that we are now a Tier 0 store, the one and only store in Africa!
Famous Tier Zero Stores:
· Footpatrol – United Kingdom
· Avenue – Belgium
· Bodega – United States
· Colette - France
· Off the Hook – Canada
The following sneakers are part of Tier Zero:
Nike Air Max 90 VT "Varsity Maize"
Nike Air Max “Patch” OG Pack
Nike WMNS Air Max 1 SP "Liquid Metal"
Nike Air Max 1 Royal