Every now and then, Facebook quietly launches a new app, typically to a small audience, to test the waters a little bit. Last November, it was the meme-making app Whale, and now it's Hobbi, an iOS app that's quite similar to Pinterest.
Dubbed the "one stop app for your personal projects," Hobbi — first unearthed by The Information — Hobbi lets users save photos of "projects you’re working on and the activities you love to do," organize them into visual collections and share highlights. So yes, exactly like Pinterest.
Once subscribers catalog a sufficient number of photos, they can share short videos celebrating their achievements. The app currently has a pretty low rating of 2.1, with most complaints being that the app is unoriginal. There’s not a social networking component to the app beyond being able to create video highlight reels you could share externally with friends after your projects are complete. In that sense, Hobbi is more like an editor and organizer than any sort of new social network.
It’s also a very simple app with limited controls or editing options, compared with something like Instagram’s more robust Stories editor, for instance. Presently, the application is available in the United States, Belgium, Columbia, Spain, and Ukraine.