Diadora 'Fluo Pack'

Diadora 'Fluo Pack'
Shelflife are excited to welcome Diadora to the family with a pack exclusive to Shelflife. Titled the "Fluo Pack', Diadora bring us two silhouettes in four bright colourways. 

For those who don't know, Diadora is an Italian athletic footwear and apparel manufacturer making a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy. The brand started producing mountain climbing boots and ski boots, with Diadora's quality and craftsmanship helping the brand grow and become a respected name in Italy. 

The 70s saw Diadora enter the running industry with amazing success. Based originally on the renowned Italian artisan techniques from their past, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Guillermo Vilas, Martin Mulligan and Björn Borg. Diaodra has grown its offering to include football boots, a wide variety of lifestyle shoes and apparel. And that's not to mention all the high-profile collaborations they have done with stores and brands like Packers, KITH, Highsnobiety, BAIT, Extra Butter and so many more. 

The first silhouette in Diadora's 'Fluo Pack' is the Rebound Ace. This tennis-inspired sneaker comes in a white or black colourway with bright blue, green, yellow and pink detailing throughout the sneaker. Underneath features a rubber sole and Blueshield visible technology, giving the wearer ultimate cushioning and responsiveness. Diadora branding on the heel completes the Diadora Rebound Ace. 

The second Diadora model gets an even brighter makeover. The silhouette sees crazy multi-colourways with a combination of pink, blue white and yellow and black colour blocking. The result is two unique eye-catching sneakers. 

The Diadora 'Flou Pack' drops 6 December 2018 exclusively to Shelflife's online store only. Stay tuned for more details!


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